Windy's notes, first fundraising meeting 12/16/13
Dec 20, 2013 19:32:58 GMT
Post by windy on Dec 20, 2013 19:32:58 GMT
Date: December 16 2013
All present:
Adam
Fin
Jessica
Laura
Tariq
Tom
Trisha
Windy
Synopsis: Events and event planning were discussed. A fair amount of time was spent going over the important divisions within event planning, e.g., ticket sales versus vending. All present were in consensus and there was broad agreement on the points discussed below.
0: Old business.
This was the first meeting for fundraising so no previous business was pending.
1: Roles and leadership.
Several key roles and teams were identified that are crucial to the success of fundraising events. Along with overall event planning, ticket sales, vending, volunteer coordination, advertising, and marketing were all identified as core functions that are crucial to the success of any fundraising event.
Fin agreed that she would take the role of volunteer coordination for fundraising. All present agreed that this was a good fit.
Tom voiced that he has strong skills in marketing and branding.
Jessica proposed Jeff Helzer as a team-member with strong buyer / market research skills.
Tariq voiced that he wanted to work specifically on the Burner Bazaars and work on vending products made by CORE affiliates (or possibly produced himself).
Action items for next meeting: None.
2: Fundraising guidelines
The CORE brand was identified as the strong selling point (or possible weakness if poorly managed) of the fundraising events. All present in the fundraising group agreed that fundraising for CORE 2014 should make good use of branding where possible to maximize revenue. An artistic logo for this year’s project should be designed so that advertising and vending of swag can begin. Attention should be paid to the look and feel of the brand to maximize success of branding.
Because the San Diego CORE project is a community driven and community sponsored event, the focus of the fundraising events should engage the community and reflect this interdependence where possible.
Action item: Form a team for logo design and branding.
3: Event planning
Several concrete fundraising events were proposed--a list will follow.
It was agreed unanimously that a calendar be established (possibly a Google Calendar?) with a list of conflicting events in San Diego and Southern California so that the event planning team does not book a CORE 2014 event at the same time as another event in a way that would substantially decrease ticket sales. Example: a fundraiser for CORE 2013 was held during the same day as Comiccon San Diego.
The group identified market research into costs, venues, vending, etc, as a crucial foundation for projecting how much revenue can be earned by the different fundraising ideas.
Various fundraising events were discussed: a pajama party, a bake sale, a local art exhibition (see Hill Young, a mural painter recommended by Fin), a silent auction, a scavenger hunt (see CLASH, the California League of Adult Scavenger Hunters), dance / club events, the Burner Bazaar, and a roller derby.
Action item: Produce a Google Calendar to track fundraising events.
4. Marketing and advertising
It was agreed that business cards should be made to advertise the project. Fin agreed to take responsibility for this.
Jessica proposed using Meetup.com to organize events. A quick check on their rates shows that their best rate for the service is $144 / year.
The distinctions between advertising (event related), marketing (brand related), and general fundraising were discussed.
Action items: Produce business cards.
4. Next meeting
No meeting time was set for the next fundraising meeting.
It was also agreed unanimously that everyone should be encouraged to bring light refreshments to benefit the meeting environment and promote hospitality.
Action item: Bring cookies!
Fundraising, first meeting
All present:
Adam
Fin
Jessica
Laura
Tariq
Tom
Trisha
Windy
Synopsis: Events and event planning were discussed. A fair amount of time was spent going over the important divisions within event planning, e.g., ticket sales versus vending. All present were in consensus and there was broad agreement on the points discussed below.
0: Old business.
This was the first meeting for fundraising so no previous business was pending.
1: Roles and leadership.
Several key roles and teams were identified that are crucial to the success of fundraising events. Along with overall event planning, ticket sales, vending, volunteer coordination, advertising, and marketing were all identified as core functions that are crucial to the success of any fundraising event.
Fin agreed that she would take the role of volunteer coordination for fundraising. All present agreed that this was a good fit.
Tom voiced that he has strong skills in marketing and branding.
Jessica proposed Jeff Helzer as a team-member with strong buyer / market research skills.
Tariq voiced that he wanted to work specifically on the Burner Bazaars and work on vending products made by CORE affiliates (or possibly produced himself).
Action items for next meeting: None.
2: Fundraising guidelines
The CORE brand was identified as the strong selling point (or possible weakness if poorly managed) of the fundraising events. All present in the fundraising group agreed that fundraising for CORE 2014 should make good use of branding where possible to maximize revenue. An artistic logo for this year’s project should be designed so that advertising and vending of swag can begin. Attention should be paid to the look and feel of the brand to maximize success of branding.
Because the San Diego CORE project is a community driven and community sponsored event, the focus of the fundraising events should engage the community and reflect this interdependence where possible.
Action item: Form a team for logo design and branding.
3: Event planning
Several concrete fundraising events were proposed--a list will follow.
It was agreed unanimously that a calendar be established (possibly a Google Calendar?) with a list of conflicting events in San Diego and Southern California so that the event planning team does not book a CORE 2014 event at the same time as another event in a way that would substantially decrease ticket sales. Example: a fundraiser for CORE 2013 was held during the same day as Comiccon San Diego.
The group identified market research into costs, venues, vending, etc, as a crucial foundation for projecting how much revenue can be earned by the different fundraising ideas.
Various fundraising events were discussed: a pajama party, a bake sale, a local art exhibition (see Hill Young, a mural painter recommended by Fin), a silent auction, a scavenger hunt (see CLASH, the California League of Adult Scavenger Hunters), dance / club events, the Burner Bazaar, and a roller derby.
Action item: Produce a Google Calendar to track fundraising events.
4. Marketing and advertising
It was agreed that business cards should be made to advertise the project. Fin agreed to take responsibility for this.
Jessica proposed using Meetup.com to organize events. A quick check on their rates shows that their best rate for the service is $144 / year.
The distinctions between advertising (event related), marketing (brand related), and general fundraising were discussed.
Action items: Produce business cards.
4. Next meeting
No meeting time was set for the next fundraising meeting.
It was also agreed unanimously that everyone should be encouraged to bring light refreshments to benefit the meeting environment and promote hospitality.
Action item: Bring cookies!